SPORTS AND MARKETING

Sports’ marketing is the field of business that will continue to influence both the country’s economy and businesses’ bottom line if done correctly. There is no doubt that sport plays a fundamental role in the economy and should not be taken lightly.

Sports’ marketing has 3 distinct parts to it:

1.      Sport event marketing:
marketing at a particular sporting event to would be spectators (sales orientated)

2.      Sponsorship (Vodafone and Manchester) -  Sporting event sponsorship:
We all know how sponsorship has become an important part of marketing

3.      Sports and tourism:
This is the part I am hoping we’ve been able to leverage. It is about tying tourism packages to sporting events (e.g.) using sporting events to aggressively promote tourism which of course will impact on the GDP.

There is a lot of money in sports marketing but very very few players - and I am hoping that through talks like these a lot more people will see value in pursuing sports marketing as a business venture.